Cadum is strongly positioned in the French soap and cosmetics market (shower gels and soap bars in particular) through its portfolio of three brands (Cadum, Donge and Cleopatra).

IBA, taken over along with Cadum, specialises in air products, such as air fresheners, scented candles and moth repellents.

The merger has enabled the group to develop its own sales and marketing platform. Efforts during the year were focused on improving its product listings at the main retail chains.